GIO GOI Limited (SC279226): administration
- Status
- Administration ended
- Administration began
- 2013-01-16
- Administrators
- Jane Bronwen Moriarty, Colin Michael Trevethyn Haig
- Administrators' firm
- KPMG
- Formerly
- GIO GOI Scotland Limited; Dunwilco (1226) Limited
- Incorporated
- 2005-02-01
- Location
- Edinburgh
- Industry
- 46420 Wholesale of clothing and footwear
From the administrators' statement
The Group was a UK fashion wholesaler. The Gio Goi brand was originally founded in Manchester in 1988. The Group was purchased by the current management team in 2005.
The brand previously received recognition through winning Drapers’ ‘Young Fashion Brand of the Year’ and The Sun ‘Fashion Brands of the Year’ in 2007 and being second in The-Times -Fast-Frack-100 fastest growing-UK private companies in 2009.
The target market for the brand was 17 to 25 year olds. The customer base of the business included JD Sports, USC, Littlewoods and Republic as well as a number of independent retailers. The brand was also sold in Germany via a third party distributor.
Administrators' statement of proposals (2013-03-12) · Companies House register