Direct Comm Ltd (14206284): administration
- Status
- In administration
- Administration began
- 2026-06-10
- Administrators
- Steven Illes, Georgina Marie Eason
- Administrators' firm
- MHA Advisory
- Incorporated
- 2022-06-30
- Location
- London
- Industry
- 46439 Wholesale of radio, television goods & electrical household appliances (other than records, tapes, CD's & video tapes and the equipment used for playing them)
Why it went into administration
- Cash flow / liquidity pressure
- Creditor pressure / legal action
- Sustained trading losses
From the administrators' statement
Direct Comm Ltd (Company No. 14206284) was incorporated on 30 June 2022 as a private limited company. The Company traded as a wholesale supplier of radio, television and electrical household appliances. The Company initially traded from serviced offices at Regus Unit 115-119, Fort Dunlop, Fort Parkway, Birmingham, B24 9FE, from the date of incorporation to 24 April 2025. It then moved premises to Unit 13 City Trading Estate, Icknield Square, Birmingham, B16 OPP.
The Company's business model was the procurement and resale of consumer electronics and related products through various sales channels, including online marketplaces, such Amazon and Ebay. To support its trading activities and working capital requirements, the Company entered into a funding arrangement with Juice Ventures Limited on 10 September 2025, which held security over the Company's assets by way of a fixed and floating charge.
Based on information provided by Mr Mohammed Akeel, the sole director of the Company, the business performed satisfactorily for a period following incorporation and developed a substantial trading presence. This is supported by the Company’s accounts, where the Company reported profits for the year ending 30 June 2023 (£876), 30 June 2024 (£14,358) and 30 June 2025 (£452,514). A summary of the Company’s trading performances are provided further below.
Administrators' statement of proposals (2026-08-17) · Companies House register