Bounty JOY Limited (12979751): administration
- Status
- Administration ended
- Administration began
- 2022-11-29
- Administrators
- Ryan Michael Davies, Neil John Mather
- Administrators' firm
- Moore Kingston Smith & Partners
- Incorporated
- 2020-10-28
- Location
- London
- Industry
- 74909 Other professional, scientific and technical activities n.e.c.
Why it went into administration
- COVID-19
- Sustained trading losses
From the administrators' statement
The Company was incorporated on 28 October 2020 as a wholly owned subsidiary of Joy Memories, Inc (a US corporation). The Company operated two distinctively separate businesses, providing the following services:
• Provision of bedside, hospital-based photography to new and soon-to-be parents via contracts with numerous hospitals across the UK (“the portrait business”); and
• Multi-channel marketing and product sampling activities aimed at the UK pregnancy and post-natal market with a mainly business-to-business (“B2B”) element.
Administrators' statement of proposals (2022-12-17) · Companies House register