12059574 Limited (12059574): administration
- Status
- Administration ended
- Administration began
- 2025-09-30
- Administrators
- Jonathan James Beard, Bai Cham
- Administrators' firm
- Begbies Traynor
- Formerly
- Bonsai Collective Limited
- Incorporated
- 2019-06-19
- Location
- Chatham
- Industry
- 58210 Publishing of computer games
Why it went into administration
- Creditor pressure / legal action
From the administrators' statement
12059574 Limited (formerly Bonsai Collective Limited) (“the Company" or “Bonsai”) was incorporated on 19 June 2019 by the current directors, Hollie Emery, Benjamin Hill and Harry Corr. Hollie, the Managing Director, is an experienced producer who has assisted in guiding multiple computer game studios to launch successful projects, including well known BAFTA Award winning titles. Hollie has been a member and juror of BAFTA since 2019 and a Limit Break Committee member from 2022 to 2023, as well as having experience working with over 6,000 game developers on the UKGI Slack and being an Export Champion for the British Department for Business and Trade. Benjamin, the Creative Director, has experience as a creative director, writer and designer, who has consulted on award-winning titles and has previously been nominated for an IGF Award for Excellence. Harry, the Art Director, has previous experience as an art director, environment creator and concept artist, and has been nominated for a TIGA Award for Best Visual Design in 2018.
The Company was founded in 2019 to develop original intellectual property in the video game industry with the aim of inspiring players worldwide and being an industry leader in diversity and inclusion. A gap was perceived in the market for an under-serviced audience of an 18 — 35 age demographic who desired more focused, single-player games at an affordable price-point, while still competing in quality with more costly titles released by larger studios.
The business operates remotely, with development being undertaken in the United Kingdom and European Countries and the intention of the finalised titles retailing internationally. Within the first three months of trading, the Company had four employees, including the directors.
Administrators' statement of proposals (2025-12-08) · Companies House register