ESG Leisure Limited (11730342): administration
- Status
- In administration
- Administration began
- 2026-05-19
- Administrators
- Neil Frank Vinnicombe, Paul David Wood
- Administrators' firm
- Begbies Traynor
- Incorporated
- 2018-12-17
- Location
- Bath
- Industry
- 93290 Other amusement and recreation activities n.e.c.
Why it went into administration
- Competition / price pressure
- Sustained trading losses
- Weak consumer demand
- Cash flow / liquidity pressure
From the administrators' statement
The Company was founded in late 2018 by Sarah and Elliott Greaves with a licence agreement from ITV Studios to open a ninja style indoor obstacle course, aligned to the popular television show, Ninja Warriors UK.
The business operated from a 16,000 sq ft leasehold property in Gloucester. The leisure park proved popular with a variety of age groups, ranging from small children through to adults and offered a variety of sessions, including party bookings and private hire. At its peak, the site received in excess of 90,000 visitors per annum.
The directors made the strategic decision in 2024 to exit the ITV licence and operate under an independent setting due to the decline in the brand equity of Ninja Warriors and the restrictive nature of the licence agreement meaning the business was unable to sufficiently adapt to meet changing customer demands and needs.
Administrators' statement of proposals (2026-07-14) · Companies House register