Pure Heavenly Limited (11139120): administration
- Status
- Administration ended
- Administration began
- 2022-03-22
- Administrators
- Julie Anne Palmer, Andrew Hook
- Administrators' firm
- Begbies Traynor
- Incorporated
- 2018-01-09
- Location
- Salisbury
- Industry
- 10821 Manufacture of cocoa and chocolate confectionery
Why it went into administration
- COVID-19
- HMRC / tax arrears
- Cash flow / liquidity pressure
- Creditor pressure / legal action
- Sustained trading losses
From the administrators' statement
The Company was incorporated by Stephen Conway who was the sole director and majority shareholder as at the date of administration. The business employed 14 staff members as at the date of administration after a number of staff members had left the business in 2021. The 14 staff members all transferred to the purchaser via TUPE.
The Company created a recipe and manufactured chocolates which were suitable for people with food intolerances. The business traded from both Scotland (manufacturing and distributing) and Salisbury, England (marketing and the Company’s registered office). The business primarily sold its products via the internet to individual consumers.
The Company has been loss making since incorporation. The director put significant amounts of money into the business via his director loan account.
Administrators' statement of proposals (2022-05-03) · Companies House register