Pretty Green Group Limited (10781450): administration
- Status
- Administration ended
- Administration began
- 2019-03-28
- Administrators
- Tom Straw, Simon Robert Thomas, Milan Vuceljic, Richard Keley, Richard Keley
- Administrators' firm
- Moorfields
- Incorporated
- 2017-05-20
- Location
- London
- Industry
- 46420 Wholesale of clothing and footwear
Why it went into administration
- Cash flow / liquidity pressure
- Funding withdrawn / unable to refinance
- Sustained trading losses
- Competition / price pressure
From the administrators' statement
PGL was incorporated in 2006 and began trading in 2009 as a premium men's fashion retailer. At the date of appointment PGL was operating multiple sales channels being; web sales, 12 retail stores, 33 concessions (in House of Fraser stores (“HoF”)) and wholesale. The PGL stores and concessions were located throughout the UK, including Northern Ireland.
At the date of appointment, PGL empioyed 164 people across numerous functions in the business.
PGG was subsequently set up as a holding company in 2017, owning 100% of the shares of PGL to support investment from Rockpool Investment Nominee Limited.
Administrators' statement of proposals (2019-04-30) · Companies House register