Mirriad Limited (10627957): administration
- Status
- In administration
- Administration began
- 2026-04-29
- Administrators
- Philip Reynolds, Robert Ferne
- Administrators' firm
- FRP Advisory
- Formerly
- Oval (2300) Limited
- Incorporated
- 2017-02-20
- Location
- London
- Industry
- 99999 Dormant Company
From the administrators' statement
The Company is a wholly owned subsidiary of Mirriad Advertising plc and was incorporated on 20 February 2017. The Company formed part of the Group, whose principal business was the provision of virtual product placement and in-content advertising technology through Mirriad Advertising Plc and its subsidiaries.
The directors of the Company and the Company’s shareholder represented to FRP that its UK operations, assets and employees were run via the Company. The Company was incorporated with the intention by the group that certain UK operations of the group would be transferred into it as part of a proposed restructuring. However, the restructuring was never implemented and the Company remained dormant throughout its existence. The extent of the Company's dormant status and the fact that the proposed restructuring had not been implemented was confirmed by the Administrators following investigations undertaken after their appointment.
The Company employed one employee (paid via Mirriad Advertising Plc), held no assets and did not produce any revenue.
Administrators' statement of proposals (2026-07-27) · Companies House register