Tailify Software Limited (10127861): administration
- Status
- Administration ended
- Administration began
- 2024-04-05
- Administrators
- Carl Derek Faulds, Stewart Goldsmith
- Administrators' firm
- Leonard Curtis
- Incorporated
- 2016-04-15
- Location
- Fareham
- Industry
- 62012 Business and domestic software development
Why it went into administration
- Sustained trading losses
- Cash flow / liquidity pressure
- Loss of a key customer, supplier or contract
- Rising interest rates
From the administrators' statement
2.1. The company was originally founded by friends, Didrik Svendsen, Fredrik Gernandt and Fredrik Andersson in 2016. The intention was to set up a leading marketing agency aimed at social media influencers.
2.2 As the business grew, the team started to look at how data driven insights and innovative technology could transform the marketing landscape. By collecting unique influencer data the company began developing an artificial intelligence software service that enhanced the return on investment for brands using influencer led marketing campaigns. The website can be found here https:/Avww.tailify.com/.
2.3 At its height, the company employed 80 people and has latterly traded from serviced offices at WeWork, 131 Finsbury Pavement, London having moved from 26 Leonard St, London EC2A 4BY to save costs.
Administrators' statement of proposals (2024-12-20) · Companies House register