Joanie Limited (09959470): administration
- Status
- In administration
- Administration began
- 2026-01-20
- Administrators
- Philip Lewis Armstrong, Alastair Massey
- Administrators' firm
- FRP Advisory
- Incorporated
- 2016-01-19
- Location
- London
- Industry
- 47710 Retail sale of clothing in specialised stores
Why it went into administration
- Funding withdrawn / unable to refinance
- Creditor pressure / legal action
- HMRC / tax arrears
- Weak consumer demand
- Rising costs / inflation
- Loss of key people
From the administrators' statement
The Company was incorporated on 19 January 2016 and commenced trading shortly thereafter, operating from leasehold premises in Manchester, latterly relocating to premises in Skipton.
The Company’s principal trading activity was the online retail sale of clothing items, with a focus on womenswear. The Company provided comfortable and fashionable clothing options, with a focus on sustainability. It’s core customer base were between the ages 25-45, with the vast majority of its sales being in the UK, with a growing market in the USA and internationally.
The Company was purchased by Joanie LLC in 2022, which was an investment vehicle ultimately controlled by PETRA Group Holdings Limited. At this point, significant debt funding was provided through Regency Trade Finance Limited, secured against the Company’s stock and other assets.
Administrators' statement of proposals (2026-03-11) · Companies House register