Active Wear Limited (09615843): administration
- Status
- Administration ended
- Administration began
- 2022-04-22
- Administrators
- Hugh Francis Jesseman, Claire Howell
- Administrators' firm
- Antony Batty
- Incorporated
- 2015-06-01
- Location
- London
- Industry
- 14190 Manufacture of other wearing apparel and accessories n.e.c.
Why it went into administration
- Sustained trading losses
- Funding withdrawn / unable to refinance
- Competition / price pressure
- COVID-19
- Property / lease costs
- Brexit
From the administrators' statement
Active Wear Limited was incorporated in June 2015. The Company was set up by Marion Rabate, who had many years’ experience in finance and private equity. She had previously invested in private companies and had experience investing in consumer brands.
Marion Rabate had the idea to create a luxury brand in the activewear space, inspired by French chic. The Company’s aim was to design, manufacture and sell activewear clothing, trading under the brand name Ernest Leoty.
Products sold include leggings, bras, sports tops, bodysuits and also swimwear. The fabrics are technical and are imported from Italy, and the products are manufactured in Europe by premium sports factories. The clothing can be worn for a range of sports and activities, including yoga, pilates, running and HIIT. The main competitors are brands like Lululemon, Sweaty Betty and Nike, as well as smaller brands. Sales channels include the website, www.ernestleoty.com and wholesale premium fashion retailers.
Administrators' statement of proposals (2022-05-09) · Companies House register