Most Recommended Ltd (09611071): administration
- Status
- Administration ended
- Administration began
- 2019-05-16
- Administrators
- Hugh Francis Jesseman, William Antony Batty
- Administrators' firm
- Antony Batty
- Incorporated
- 2015-05-28
- Location
- London
- Industry
- 82990 Other business support service activities n.e.c.
Why it went into administration
- Sustained trading losses
- Brexit
From the administrators' statement
Most Recommended Limited (“the company”) was incorporated in May 2015. The Company was set up by Spencer and Paula Bryant who had many years’ experience in the Home Improvement industry. Spencer had, prior to setting up the Company held senior managerial sales roles in Anglian Windows and also Everest. The initial business was set up to be a comparison site for homeowners who were looking to get quotes for home improvements services.
A website and radio advertising campaign were developed and paid for, however within months it became obvious that to compete with the major players in this industry, i.e. ‘Rated People’ and ‘Checkatrade’ a massive advertising budget would be required, realising that 500k a year on advertising was not a figure that could be maintained,
So, in August 2015 the Company changed direction and took over the iease at 29b Apple Lane, Exeter from Apple Panels Ltd (“Apple”), and commenced the trading as Four Seasons Home Improvements, a conservatary sales and installation business. The lease to the premises was taken over, the Company also paid Apple Panels Ltd £80.000 for the in-situ showroom displays.
Administrators' statement of proposals (2019-07-11) · Companies House register