Mirriad Advertising PLC (09550311): administration
- Status
- In administration
- Administration began
- 2026-05-13
- Administrators
- Philip Reynolds, Robert Ferne
- Administrators' firm
- FRP Advisory
- Formerly
- Mirriad Advertising Limited; Broadwall Acquisitions Limited
- Incorporated
- 2015-04-20
- Location
- London
- Industry
- 73110 Advertising agencies
Why it went into administration
- Sustained trading losses
- Funding withdrawn / unable to refinance
- Cash flow / liquidity pressure
- Parent or group failure
From the administrators' statement
The Company was incorporated on 20 April 2015 and operated as a technology-led advertising business specialising in virtual product placement and_in-content advertising solutions. The Company's proprietary technology enabled brands to be digitally inserted into television, film and video content after production, creating advertising opportunities that could be tailored to specific territories, audiences and campaigns.
The Company's business model was focused on commercialising its technology through partnerships with broadcasters, content owners, agencies and advertisers across key international markets, principally the United States and Europe. Revenue was generated through the sale and delivery of advertising campaigns facilitated by the Company's platform and through relationships with major media and advertising industry participants.
The Company was the ultimate parent company of the Group and held 100% of the issued share capital of Mirriad Limited, Mirriad Inc and Mirriad Advertising Private Limited. The Group structure at the date of Administration is set out below.
Administrators' statement of proposals (2026-07-17) · Companies House register