Simply Fresh Travel Ltd (09548534): administration
- Status
- Administration ended
- Administration began
- 2023-03-21
- Administrators
- Kirsty Swan, Conrad Alan Beighton
- Administrators' firm
- Leonard Curtis
- Incorporated
- 2015-04-17
- Location
- Birmingham
- Industry
- 47110 Retail sale in non-specialised stores with food, beverages or tobacco predominating
Why it went into administration
- COVID-19
- Weak consumer demand
- Energy costs
- Creditor pressure / legal action
- Property / lease costs
- Rising costs / inflation
- Supply chain disruption
- Sustained trading losses
- Rising interest rates
From the administrators' statement
The Company was incorporated on 17 April 2015 for the purpose of offering a combination of grocery items, freshly prepared food and catering for all types of customers in various regions of the country.
Historically, the Company traded well and the business was financed using funds injected by the director and indirectly from fellow subsidiaries and connected companies within the group. The Company traded under the names ‘Simply Fresh’ and ‘Simply Local’, as part of a group of companies offering the same services. Of the six trading shops, the Company is only the tenant of three leases. The tenant of the other three leases is DW, a fellow subsidiary in the group whereby Sukhjit Khera is also a director and an ultimate controlling party via Khera (Holdings) Limited.
The organisational structure of the business was 54 employees, consisting of customer service assistants, team leaders and store managers across the six shops. The Company previously rented a serviced head office space, however, this was recently closed down and the director ran the head office function from the family home in Redditch. The Company previously employed a full-time management accountant and financial controller, however, they left the business in October 2022.
Administrators' statement of proposals (2023-04-19) · Companies House register