Doomsday Co Limited (09236950): administration
- Status
- Administration ended
- Administration began
- 2023-05-31
- Administrators
- Sean Ward, Siann Huntley
- Administrators' firm
- Leonard Curtis
- Incorporated
- 2014-09-26
- Location
- Cardiff
- Industry
- 47910 Retail sale via mail order houses or via Internet
Why it went into administration
- Supply chain disruption
- Weak consumer demand
- Energy costs
- Loss of a key customer, supplier or contract
- Brexit
From the administrators' statement
The Director began designing logos and garments as a side hobby for a small selection of friends and customers. Following increased interest in the business, the Director took the opportunity to scale up the business and it was formally incorporated on 26 September 2014. The Company initially manufactured contemporary streetwear clothing for the youth demographic with an emphasis on tattoo culture, especially traditional American style tattoos.
Shortly after incorporation, the Company began to get traction in the market through collaborations with tattoo artists from around the world which had the benefit of growing the Company's brand and online presence significantly. This situation was helped to a large extent when certain celebrities from the acting, music and YouTube industries began purchasing the Company's products and advertising the Company to their respective social media followers accordingly. This had a significant impact on sales and with improving working capital, the Company was able to begin investing heavily in online marketing and establishing an online presence for the business. At this stage, the workforce grew from an initial 5 members of staff to approximately 15 within a few weeks.
The growth of the business is best demonstrated between the years ended 30 September 2018 and 30 September 2021 when the Company's tumover increased from £310,840 to £2,611,430 in this period. The Company was also consistently profitable in this period, peaking at a net profit of £193,578 for the year ended 30 September 2020.
Administrators' statement of proposals (2023-07-18) · Companies House register