Livia's Health Foods Limited (09209224): administration
- Status
- Administration ended
- Administration began
- 2022-02-17
- Administrators
- Clare Lloyd, Finbarr O'Connell
- Administrators' firm
- Evelyn Partners
- Incorporated
- 2014-09-09
- Location
- London
- Industry
- 10710 Manufacture of bread; manufacture of fresh pastry goods and cakes
Why it went into administration
- Cash flow / liquidity pressure
From the administrators' statement
The Company was incorporated in September 2014 and its business is involved in the production and supply of a range of sweet treats, using only plant-based ingredients, that are also vegan friendly and gluten and dairy free. All products are manufactured in the UK, with the vast majority of its sales also being made in the UK. The Company grew rapidly and in 2017 successfully launched its products nationwide to major UK grocery stores and supermarket chains, following the emerging popularity of the use of 100% natural ingredients in confectionary.
Trading as ‘Livia’s’ the Company has a strong online presence and offers customers direct purchasing from its website store.
Having experienced significant year on year growth, in 2019, the Company launched a crowdfunding initiative, in order to accelerate sales and to support the planned development and introduction of new product lines and with the intention of expanding internationally. Whilst the Company acquired the backing of a significant number of investors, sales did not reach the anticipated levels in 2020 or during 2021. In recent months, the business completed a restructuring process, reducing overheads where possible, such as out-sourcing marketing and PR support, and focusing on a core team in order to streamline operations.
Administrators' statement of proposals (2022-03-08) · Companies House register