S H 26 R Limited (08999812): administration
- Status
- Administration ended
- Administration began
- 2022-02-09
- Administrators
- Scott Kippax, Asher Miller, Stephen Mark Katz
- Administrators' firm
- Begbies Traynor
- Incorporated
- 2014-04-16
- Location
- London
- Industry
- 96090 Other service activities n.e.c.
Why it went into administration
- Funding withdrawn / unable to refinance
From the administrators' statement
The Company was incorporated in April 2014 and was founded by its sole director and majority shareholder, Shadi Halliwell. its main business activity was the manufacturing and distribution of premium hand-baked pet treats made from local ingredients. The Company initially operated from a small stall at a local market.
In the 2017 financial year a number of investors acquired shares in the Company and invested in excess of £300,000 in to the business with a view to further developing the brand. As part of this investment, the Company took a lease on a self-contained unit on a light industrial estate in Exeter, and the company's senior management team, who are the director's brother and his wife (‘the Senior Managers’), became responsible for the day to day running of the business.
The Company initially focused on creating its own recipes and continues to hand bake its own products using only human-grade, ethically-sourced ingredients including free-range liver and/or premium meats, fish, vegetables and non-GMO/iradiated herbs spices and oils all sourced in the UK and with no added salt, sugar or artificial preservatives. During 2017, the Company recruited a National Sales Manager on a high salary and benefits package, but this appointment did not deliver any significant increase in sales revenue and, as a consequence, the Company experienced its first financial difficulties.
Administrators' statement of proposals (2022-04-09) · Companies House register