Brand Events TM Limited (08742448): administration
- Status
- Administration ended
- Administration began
- 2023-06-21
- Administrators
- Andrew Stephen Mcgill, Margaret Carter
- Administrators' firm
- Azets
- Formerly
- Brand Events 1 Limited
- Incorporated
- 2013-10-22
- Location
- Birmingham
- Industry
- 82301 Activities of exhibition and fair organisers
Why it went into administration
- Sustained trading losses
- COVID-19
- Weak consumer demand
- Funding withdrawn / unable to refinance
From the administrators' statement
BETM was created in 2017 as a Joint Venture between Brand Events Holdings Limited (‘BEH’) and Trinity Mirror PLC. The aim of the business was to launch a family of consumer event/festival brands. BEH provided the organising and commercial expertise while Trinity Mirror (who later became Reach PLC) would provide marketing support and working capital in the form of a £2m loan.
The company launched various event businesses:
e = Pub In the Park (‘PITP’)
Administrators' statement of proposals (2023-07-03) · Companies House register