Dead Happy Limited (08624700): administration
- Status
- Administration ended
- Administration began
- 2024-06-24
- Administrators
- Adam Henry Stephens, Kevin Ley
- Administrators' firm
- Evelyn Partners
- Incorporated
- 2013-07-25
- Location
- London
- Industry
- 66220 Activities of insurance agents and brokers
Why it went into administration
- Regulatory change or action
From the administrators' statement
Dead Happy was a Life insurance broker, offering policies directly to consumers. Andy Knott founded the Company in 2013 with the aim of providing more personal, tailored and flexible life insurance than the ‘one-size fits all’ products otherwise available to consumers.
It became a Financial Conduct Authority (FCA) regulated entity and, until March 2024, offered two products, the Roller and the Leveller. The Roller was Dead Happy Limited's unique product offering, available directly to consumers via its website, whereas the Leveller was a traditional term life insurance product, available via MoneySupermarket.com.
Until November 2022, Dead Happy was insured and re-insured by Covea and General Re Corporation, respectively, under which approximately 18,000 policies were written. Subsequently, it was insured and re-insured by Shepherds and Pac Re, writing approximately a further 7,000 policies.
Administrators' statement of proposals (2024-08-21) · Companies House register