Bentley Harrington Limited (08527705): administration
- Status
- Administration ended
- Administration began
- 2018-10-04
- Administrators
- Andrew Poxon, Andrew John Duncan
- Administrators' firm
- Leonard Curtis
- Incorporated
- 2013-05-14
- Location
- Manchester
- Industry
- 58190 Other publishing activities
Why it went into administration
- HMRC / tax arrears
- Funding withdrawn / unable to refinance
- Cash flow / liquidity pressure
- Creditor pressure / legal action
- Sustained trading losses
From the administrators' statement
3.4 The Company was incorporated on 14 May 2013 under the Companies Act 2006. The Company carried on business as a social media publisher operating the website www.unilad.co.uk which posted humorous articles, pictures and videos and various accounts under the name ‘UNILAD’ on social media platforms such as Facebook, Twitter and Instagram. At the date of the Administration, the Company had an annual turnover of circa £11m, employed 205 members of staff in two offices in Manchester and London and was one of the world’s largest online publishers, receiving a billion views of its content each month.
3.2 The primary source of the Company's revenue was from advertisement. In the beginning, the business strategy was to monetise the UNILAD brand by driving traffic from a Facebook page to the articles based on the UNILAD website. The website contained paid for advertising and the advertisements would be directed at a target audience of male university students aged 18 to 24.
3.3 The Company's success stemmed from the ability of its viewers to share and engage with their friends who could also like the postings and stimulate further engagements and likes. Over time, the Company diversified its advertising strategy and was successful in delivering a number of branded content media campaigns.
Administrators' statement of proposals (2018-12-31) · Companies House register