Front UP Retail Limited (07997640): administration
- Status
- Administration ended
- Administration began
- 2014-09-01
- Administrators
- Matthew Douglas Hardy, Andrew Turpin
- Administrators' firm
- Quantuma
- Incorporated
- 2012-03-20
- Location
- Birmingham
- Industry
- 46420 Wholesale of clothing and footwear
Why it went into administration
- Sustained trading losses
From the administrators' statement
The Business was established tn 2005 with the Company being incorporated in 2012 and tt is a British, rugby inspired fashion label for men The brand itself had from the first attracted backing from professiona! players and a team of experienced retailers
For almost 10 years, the Company has sold tts unique brand of sportswear via “PopUp” stores in places such as Covent Garden, London, and also in concession shops in some of the country's largest department stores
With sales and reputation increasing, in 2010, the Company became one of the official merchandisers for the international renowned Middlesex Sevens Rugby Tournament The founders realtsed that investment was required to ensure that the Company could continue to grow and in 2012, funding was secured via Crowdcube, which is an equity-based crowd funding platform that offers people equity in unlisted UK registered businesses in exchange for their investment
Administrators' statement of proposals (2014-09-10) · Companies House register