FBL Realisations Limited (07958824): administration
- Status
- In administration
- Administration began
- 2026-02-19
- Administrators
- Anthony John Wright, Alastair Massey
- Administrators' firm
- FRP Advisory
- Formerly
- Frog Bikes Limited; Frogbikes Limited; Pearson Cycle Solutions Limited
- Incorporated
- 2012-02-21
- Location
- London
- Industry
- 30920 Manufacture of bicycles and invalid carriages
Why it went into administration
- Weak consumer demand
- Cash flow / liquidity pressure
- HMRC / tax arrears
- Competition / price pressure
- COVID-19
- Rising costs / inflation
- Brexit
From the administrators' statement
Frog Bikes Limited was incorproated in February 2012 by Jerry and Shelley Lawson to create affordable, quality bicycles that were designed and engineered specifically for children. As directors and shareholders, the Lawsons performed an active role in the day-to-day operation of the Company.
The Company most recently operated from a leasehold head office premises located in Silwood Buiness Centre, Silwood Park, Ascot, Surrey and from a leasehold factory unit at Manhilad Park Estate, Pontypool, South Wales. The Company employed 49 people in February 2026.
The Company had a number of high profile customers and numerous independent bike retailers across the UK plus various partnerships with bike clubs and local authroities. The Company also had a growing Direct to Consumer offering which accounted for around 10% of all sales. UK sales were supplemented by sales into Europe and USA.
Administrators' statement of proposals (2026-04-23) · Companies House register