The Chapar Limited (07893450): administration
- Status
- Administration ended
- Administration began
- 2019-03-04
- Administrators' firm
- Antony Batty
- Formerly
- The Red Sock Club Limited
- Incorporated
- 2011-12-29
- Location
- London
- Industry
- 47910 Retail sale via mail order houses or via Internet
Why it went into administration
- Rising costs / inflation
- Sustained trading losses
- Competition / price pressure
From the administrators' statement
The Chapar Limited was incorporated on 29" December 2011. [t was founded by Sam Middleton who saw an opportunity to offer a new shopping proposition to men who loved clothes but hated shopping. Securing funding from his family and angel investors Sam secured stock and ouilt an e-com platform to access new customers. Supported by his father, Joe Middleton an experienced executive with a retail background, Sam and Joe worked as CEO and Chairman respectively within the business.
The proposition was and continues to be one of sending “trunks” of product to customers through www.thechapar.com. This is a major point of differentiation from other online retailers of Men’s fashion and has proved popular with many customers in the UK.
The Company grew quickly achieving sales of around £2.5m a year, with loyal customers coming back to request new trunks. As the Company grew it invested in stock and staff, in particular stylists to engage with customers and to curate and select items for trunks specific to the requirements of these customers.
Administrators' statement of proposals (2019-05-07) · Companies House register