KIN Limited (07813471): administration
- Status
- Administration ended
- Administration began
- 2023-08-23
- Administrators
- Edward Williams, Rachael Wilkinson, Jane Steer
- Administrators' firm
- PwC
- Formerly
- KIN Brands Limited; Wilko Brands Limited; W'Innovate Limited
- Incorporated
- 2011-10-18
- Location
- Leeds
- Industry
- 74100 specialised design activities
Why it went into administration
- Rising costs / inflation
From the administrators' statement
The Company is a 100% subsidiary of WHSL. The Company’s principal activity was the development of product brands and the design of new product ranges for sale across business to business channels and via wilko and wilko.com. The Company was incorporated on 18 October 2011 and operated from WHSL’s offices at JK House Roebuck Way, Manton Wood, Worksop, Nottinghamshire, S80 3EG. The Company had 16 employees, most of whom were brand developers and product designers. Two of these employees left during the administration period.
The Company was heavily reliant on WHSL, given WHSL provided the central services function to allow the Company’s operations to function.
The two main brands which were operational at the date of appointment were Clever Pots and Store & Order, comprising hundreds of unique products. A third brand, Space Ace, was owned, but no products had been manufactured under this brand at the date of appointment. The Company owned the IP for all the brands and products it developed, with the exception one trademark relating to Clever Pots, which was owned by wilko. The Company also owned certain trademarks related to a fourth brand, Skin Therapy, where the main IP was owned by wilko. The Company earned a royalty commission on the sale of each of its articles sold by wilko or wilko.com for the right to use the IP.
Administrators' statement of proposals (2023-10-18) · Companies House register