Project Sunblock Limited (07803891): administration
- Status
- Administration ended
- Administration began
- 2014-12-11
- Administrators
- Gary Paul Shankland, Kirstie Jane Provan
- Administrators' firm
- Begbies Traynor
- Formerly
- KGD Tech Ltd
- Incorporated
- 2011-10-10
- Location
- London
- Industry
- 63110 Data processing, hosting and related activities
Why it went into administration
- Funding withdrawn / unable to refinance
- Cash flow / liquidity pressure
- Management failings / irregularities
From the administrators' statement
The Company’s principal activity was the design, in conjunction with Hereford Technologies Limited (‘Hereford’), of a leading brand protection solution, developed to protect brands that advertise on the internet (‘the Sunblock Product”) Providing content verification solutions in eleven languages, the Company has achieved accreditation from ABC (Audit Bureau of Circulations), the industry body for media measurement and ts currently the only tool certified that ts able to respond as expected to changes in page content in real
-3-
time By using {BM’s global filter database, which analyses 150 milton URLs per month, the Company’s product helps major brands mitigate the risk of their advertising appearing on inappropriate websites The Sunblock Product is based upon standard web technologies and uses Amazon cloud services for its technical infrastructure
Administrators' statement of proposals (2015-02-11) · Companies House register