HUH. Ltd. (07756278): administration
- Status
- In administration
- Administration began
- 2025-11-05
- Administrators
- Ruth Ellen Duncan
- Administrators' firm
- Maxwell Davies
- Incorporated
- 2011-08-30
- Location
- Maidstone
- Industry
- 47710 Retail sale of clothing in specialised stores
Why it went into administration
- COVID-19
- HMRC / tax arrears
- Shift to online / high-street decline
- Property / lease costs
- Sustained trading losses
- Brexit
From the administrators' statement
Huh. Ltd. was incorporated on 30 August 2011 for the retail sale of clothing and homeware. The business was initially funded through a £20,000 loan from the Director’s parents. The first physical retail store opened in Hackney, London in October 2011, offering a curated selection of clothing, homeware, and coffee.
In the early years, the Director and his spouse operated as the sole employees. As trade grew, the company secured an additional unit in Stoke Newington, London, which became the base for online store operations. Two part-time staff members were recruited to support order fulfilment and customer service in the shop.
As the brand developed, the Company collaborated with notable partners producing marketing materials and assisting with the launch of their London flagship store.
Administrators' statement of proposals (2025-12-30) · Companies House register