Ellie Louise Trading Limited (07095091): administration
- Status
- Administration ended
- Administration began
- 2012-04-02
- Administrators
- Anne Clare O'Keefe, Graham Michael Wild, Simon Wilson
- Administrators' firm
- AlixPartners
- Incorporated
- 2009-12-04
- Location
- Manchester
- Industry
- 47710 Retail sale of clothing in specialised stores
Why it went into administration
- Creditor pressure / legal action
- Weak consumer demand
- Funding withdrawn / unable to refinance
- Sustained trading losses
From the administrators' statement
The Company was incorporated on 4 December 2009 and purchased the business and assets of 2nd Thoughts Limited (2nd Thoughts) on 7 January 2010 following its Admimstration on 5 January 2010 The Company also completed the acquisition of the business of Trade Secrets Limited during 2010
The Company was headquartered in Garforth, Leeds and operated from 97 stores in the UK offering a range of womens’ fashion wear, targeting the value end of the market
The Company experienced significant pressure on cashflow as a result of the economic environment negatively affecting trading conditions and consumer spending within the retail sector A large proportion of the Company’s stores became loss making which had a detrimental effect on the overall performance of the business and led to significant creditor pressure being exerted.
Administrators' statement of proposals (2012-05-17) · Companies House register