Hearing Direct Limited (06967190): administration
- Status
- Administration ended
- Administration began
- 2021-08-04
- Administrators' firm
- Begbies Traynor
- Formerly
- Shoo 474 Limited
- Incorporated
- 2009-07-20
- Location
- Salisbury
- Industry
- 47741 Retail sale of hearing aids
Why it went into administration
- Supply chain disruption
From the administrators' statement
’ Hearing Direct Limited was incorporated on 20 July 2009 by Stuart Canterbury and Gary Hill (Gary Hill subsequently resigned as director on 1 December 2020) for the sole purpose of being an online retailer for hearing-aids and related products. Both directors had previously worked for a major manufacturer of hearing aids so have significant experience in the field.
The purpose of the business was to take advantage of improving hearing aid technology and the increasing online presence amongst target demographic. This would enable better results from remote fitting, lowering costs and providing the opportunity to disrupt a supply chain that was poor value to the consumer.
The Company was initially funded by Stuart Canterbury, Gary Hill, Mark Georgevic and Jeff Murphy. The director's family also helped with funding the start-up of the business and they were in turn provided with a share capital in the Company.
Administrators' statement of proposals (2021-09-11) · Companies House register