Pitch World Limited (06965818): administration
- Status
- Administration ended
- Administration began
- 2013-04-12
- Formerly
- Braddon Limited; Pitch Well International Limited
- Incorporated
- 2009-07-17
- Location
- London
- Industry
- 47910 Retail sale via mail order houses or via Internet
Why it went into administration
- Sustained trading losses
- Cash flow / liquidity pressure
- HMRC / tax arrears
- Creditor pressure / legal action
From the administrators' statement
Pitch Well International Limited was incorporated on 17 July 2009 and changed tts name on 12 August 2009 to Braddon Limtted Trading commenced on 29 September 2009 before changing the name on 18 November 2009 to Pitch World Limited (‘the Company’) The Company had purchased the assets and certain patents from the liquidator of Pitch Well Group Limited, a company which had undertaken similar activities
The principal activity of the Company was that of international supplier and distributor of direct retail products through teleshopping channels, mail order catalogues, e-commerce and off the page advertising
The Company traded using two television shopping channels and Freesat channels The television channels are owned by a third party and the Company paid fees for the rights to use the channels
Administrators' statement of proposals (2013-05-30) · Companies House register