From the administrators' statement

Butterfly Twists Limited was incorporated on 30 March 2009 and started to trade from this date as a Wholesaler of Footwear. The company launched its now well renowned folding ballerina shoe in 2009 and alongside the other footwear within their range, traded profitably for a number of years building a good reputation within the footwear sector. The key events are as follows:

in 2012 Pentlands Brands (‘Pentland’), the private owner of some large clothing brands took a 33% share in the company but leave the company largely to its own devices. in 2013 the company hit £3 million in sales and Pentland took more of an active interest in the

company. In 2014 the company hit £5.3 million in sales and Pentland chose a closer accounting relationship

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Butterfly Twists Ltd (06862903)

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