Commercial Link Limited (06851046): administration
- Status
- Administration ended
- Administration began
- 2013-07-11
- Incorporated
- 2009-03-18
- Location
- Liverpool
- Industry
- 70229 Management consultancy activities other than financial management
Why it went into administration
- Property / lease costs
- Cash flow / liquidity pressure
- Creditor pressure / legal action
- Over-expansion / investment not recovered
- Weak consumer demand
From the administrators' statement
The company was set up by Entrepreneur Mark Stevens after he had successfuily completed his exclusivity / earn out period from a previous business sale Mr Stevens had previously been involved in IT businesses and with his fellow Directors recognised a gap in the technology market to provide Jow cost marketing opportunities delivered via Bluetooth technology In essence the Bluetooth technology allowed for sending out localised direct messages to mobile telephones, promoting public service messages and marketing of local businesses
From inception the company targeted shopping centres which had high footfalls and marketing potential for its Bluetooth transmission messages The early shopping centres requested the company to undertake a trial and this was facilitated by placing the equipment in empty retali shop space within the shopping centre The trial was a success and the shopping centres wished roll out in the main thoroughfares of the centres
An early success story was at a Merseyside shopping centre in December 2009 when in conjunction with Crimestoppers, local fugitives were successfully targeted In its first year of trading, the company successfully launched its technology
Administrators' statement of proposals (2013-08-09) · Companies House register