Benjoy Nutrition Ltd (06803181): administration
- Status
- Administration ended
- Administration began
- 2011-12-12
- Formerly
- Vanilla Manor Limited
- Incorporated
- 2009-01-27
- Location
- Chatham Maritime
- Industry
- 1589
Why it went into administration
- Sustained trading losses
From the administrators' statement
We are advised that the company was established in late 2008, after Michelle Dantells found that she was unable to purchase a healthy snack food for her children She decided to investigate the possibility of producing a healthy snack food that could be made available on the High Street for the pre-school market
The inital phase that was undertaken involved researching the market place and identifying the ingredients that should be used In addition, the design of the packaging led to the non-spill lid design and the development of the “Munchcup”
During 2010, the company sought funding to continue with the development of the products and was successful in raising almost £600,000 by way of an issue of share capital This funded the development of the product to launch = In the first period of trading the company made trading losses of £461,778, on sales of £20,823
Administrators' statement of proposals (2012-02-09) · Companies House register