Brand Merchandising Limited (06718022): administration
- Status
- Administration ended
- Administration began
- 2011-07-06
- Administrators
- Jamie Playford
- Administrators' firm
- Acuity Professional Partnership
- Formerly
- A Basic BOX (Merchandising) Limited
- Incorporated
- 2008-10-08
- Location
- Norwich
- Industry
- 5111
Why it went into administration
- Weather / natural events
- Property / lease costs
From the administrators' statement
The Company was incorporated on 8 October 2008 The director on incorporation was Maureen Knell The Company operated as merchandising and licensing company from premises at Unit 1 Upper Office, Main Road, North Burlingham, Norwich, Norfolk, NR13 4TA Karl Hickey was appointed as a director on 7 June 2011
The Company had nghts to produce and sell merchandising of the Evil Knievel brand The Company would produce merchandising such as tee-shirts, baseball style caps and scarves all with the printed Evil Knievel logo on The Company would also sell replica figurines and mini statues of Robbie Knievel In order to market the merchandising the Company launched an event called ‘True Evil Tour’ The Company would attend vanous venues worldwide The tour attracted venues such as ACE café tn London and Metro Centre shopping mall in Newcastle, these being the Company's largest UK venues The Company also toured in lreland, Scotland and italy
Due to the nature of the tour the Company would have to travel on a weekly basis from t's head office in Norwich As this proved to be very time consuming the director decided to rent and store all of the merchandising in a ‘tour lorry’ The lorry was located at Special Event Services Limited (“SES”) which ts based in Brackley, a more central location
Administrators' statement of proposals (2011-09-06) · Companies House register