Sumo Salad Byward Limited (06664453): administration
- Status
- Administration ended
- Administration began
- 2012-06-29
- Administrators
- Simon Harris, Cameron Gunn, Mark Supperstone
- Administrators' firm
- ReSolve
- Incorporated
- 2008-08-05
- Location
- London
- Industry
- 5530
Why it went into administration
- Competition / price pressure
- Weak consumer demand
- Cash flow / liquidity pressure
From the administrators' statement
Sumo Salad (UK) Limited (SSUK) was incorporated in February 2008 as a vehicle for setting up a franchise of Sumo Salad outlets in the UK providing fresh ‘design your own’ made to order salads its registered office was 6 Lower Grosvenor Place, London, SW1W OEN
Following an agreement with the franchisor in Australia, SSUK was granted a franchising agreement which allowed it to sub-franchise the brand in the UK In August 2008, a 100% subsidiary of SSUK, Sumo Salad Byward Limited (SSB), was set-up and operated out of premises at 8 Byward Street, London, EC3R SAS, pursuant to the sub-franchise agreement
Upon commencement of trading, SSB implemented various advertising and marketing campaigns (including customer discounts and loyalty cards to increase awareness of the shop and ‘kickstart’ customer sales) By providing loyalty cards in particular, the directors hoped to create repeat custom by offering various incentives following the purchase of a certain number of meals
Administrators' statement of proposals (2012-08-22) · Companies House register