ALL About W8 Ltd. (05842740): administration
- Status
- Administration ended
- Administration began
- 2012-03-02
- Formerly
- Weight-Matters (UK) Limited; Freedom Plus Ltd
- Incorporated
- 2006-06-09
- Location
- Doncaster
- Industry
- 47990 Other retail sale not in stores, stalls or markets
Why it went into administration
- HMRC / tax arrears
- Creditor pressure / legal action
From the administrators' statement
All About W8 Limited had traded profitably since it began trading in July 2007. The Company had never had any bank debt, overdrafts or loans, and had operated within a cash flow and cash reserve, which was built up over healthy profitable trading. The Company operated without fault until early 2010.
In February 2010, the Company’s IT director began building a new website, using a system called Extron. This proposed system provided the Company with a full content management system allowing more features and improving turnover The Extron system was purchased, and the Company’s IT Director recommended a time frame of three months to build the new site and to move over the database already built in the Company’s bespoke 1 I' systems After multiple weekly meetings, and updates between the Company’s directors there were no signs of major issues, only slight time delays The Company at this time also decided to expand into the ready meal diet sector, and invested substantially into a range of low carbohydrate diet meals, to sit alongside its stock of meal replacement soup and shakes
The launch of the new Company website and the arrival of the ready meals were due to go live to the public no later than October 2010 The Company planned to allow the quiet trading period of November and December to smooth out any issues, and therefore would be in a good place ready for the busy trading of January to October
Administrators' statement of proposals (2012-05-08) · Companies House register