Spoonfed Media Ltd (05771272): administration
- Status
- Administration ended
- Administration began
- 2013-12-19
- Administrators
- Finbarr O'Connell, Henry Anthony Shinners
- Administrators' firm
- Evelyn Partners
- Incorporated
- 2006-04-05
- Location
- London
- Industry
- 96090 Other service activities n.e.c.
Why it went into administration
- Loss of a key customer, supplier or contract
From the administrators' statement
Spoonfed Media Ltd was incorporated tn 2006 and its principal activity was that of a provider of software and web based services, consisting of three separate businesses:
Spoonfed.co.uk: a London event listings site with 100,000 monthly users generating £1,000 per month in advertising revenue The site required three editors to maintain the content needed to retain the existing audience size These employees were made redundant upon the appointment of the administrators and the business closed.
Event.ly: a software-as-a-service product for event organisers. It enabled event marketers to manage and measure their email, mobile, content and social media marketing from a central hub Customers paid on a monthly subscription basis There were 190 customers that generated just under £20,000 in fees per month. The Event.ly cost base was approximately £14,500 per month. It is possible that this business may be sold. Although the staff employed were made redundant on the appointment of the administrators, it may be possible to find a buyer to take on the business and any party interested in this asset should contact the administrators
Administrators' statement of proposals (2014-01-21) · Companies House register