Ajuk Realisations Limited (05604979): administration
- Status
- Administration ended
- Administration began
- 2019-10-18
- Administrators
- Robert Alexander Henry Maxwell, Richard Kenworthy
- Administrators' firm
- Begbies Traynor
- Formerly
- Andrew James UK Ltd
- Incorporated
- 2005-10-27
- Location
- Leeds
- Industry
- 47540 Retail sale of electrical household appliances in specialised stores
Why it went into administration
- Property / lease costs
- Supply chain disruption
- Brexit
From the administrators' statement
The business was set up as an importer of household goods which it sells directly to the public (and, to a lesser degree, trade) mainly via Amazon, eBay and its own website. It traded since 2005, having been set up by cousins, Andrew Tomlinson and James Buckie.
The Company found a gap in the market for importing grills from China and selling through various means to the general public. The Company expanded its range from small ranges to household appliances and latterly garden furniture as well. As the business grew, it continually reviewed its supply base in an attempt to ensure that it was sourcing the highest quality products at the lowest prices to maintain or improve its gross margin. Its products were based in the middle of the range category and, therefore, appealed to many different demographics.
Its sales were primarily made through third party platforms, with Amazon accounting for 75% of sales and eBay, its own website and telephone sales accounting for the other 25%.
Administrators' statement of proposals (2019-12-03) · Companies House register