Astf Limited (05410618): administration
- Status
- Administration ended
- Administration began
- 2012-12-03
- Administrators
- Philip James Watkins, Philip Lewis Armstrong
- Administrators' firm
- FRP Advisory
- Formerly
- Floridasuntanningcentres Limited
- Incorporated
- 2005-04-01
- Location
- London
- Industry
- 47710 Retail sale of clothing in specialised stores
Why it went into administration
- HMRC / tax arrears
- Rising costs / inflation
- Cash flow / liquidity pressure
- Over-expansion / investment not recovered
- Funding withdrawn / unable to refinance
- Creditor pressure / legal action
- Property / lease costs
- Sustained trading losses
From the administrators' statement
ASTF was incorporated in 2005 and commenced trading in 2006 with its principal activity being that of design, production and retail of clothing. The Company was a UK supplier of made-to-measure suits which were manufactured in the Far-East (Nepal). ASTF traded under the style of ‘A Sut That Fits’ through the website www asuitthatfits.com and through its network of studios
The trademark of ‘A Suit That Fits’ and the domain name to the website www.asuitthatfits com were owned by David Hathiramant, a director of the Company, and were licensed under agreement to ASTF.
ASTF started as an online only proposition, but after sales increased quickly in the first two years, the business model evolved to incorporate a physical presence to accelerate sales growth further. Based on sales achteved, ASTF expanded into multiple premises in London in early 2008.
Administrators' statement of proposals (2012-12-18) · Companies House register