From the administrators' statement

The Company was formed in June 2004 with the intention of capitalising on the significant awareness created by Mr Ypma’s HIP HOTELS book senes The idea was to transform HIP HOTELS into a media brand This began with the creation of the website HIPHOTELS com which contains details of approximately 500 HIP hotels

In 2007 the Company entered into a contract with Virgin Holidays to create a new premium holiday brand called Virgin HolidaystHIPHOTELS This arrangement brought the HIP hotels into contact with Virgin Holidays and the intention was that bookings to those hotels through Virgin would generate for the Company an income stream from a percentage of the bookings

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HIP Hotels Media Limited (05146187)

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