From the administrators' statement

21 The Company was incorporated on 17 February 2004 as an online retailer for digitat cameras and related items, such as lenses, cases, batteries and memory cards. It traded from leasehold premises in Thame, Oxfordshire.

2.2 In 2006, the Company acquired the residual business of Digital First in order to increase its product range in the same year, the Company also commenced trading under the name LCDBox in order to capitalise on an increased demand for plasma and LCD TVs due to the football world cup that year. In 2008 the Company purchased another trading style, Digital-cameras com.

23 As a result, the Company traded under four distinct brands, camerabox.co.uk, lcdbox.co.uk, digital-cameras com and digitalfirst co.uk

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Camerabox Limited (05046990)

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