Sales Activation Solutions (UK) Limited (05007251): administration
- Status
- Administration ended
- Administration began
- 2011-06-16
- Administrators' firm
- Moorfields
- Formerly
- Sales Activation Solutions Limited
- Incorporated
- 2004-01-06
- Location
- London
- Industry
- 7440
Why it went into administration
- Cash flow / liquidity pressure
- Over-expansion / investment not recovered
- Sustained trading losses
From the administrators' statement
The Company was incorporated on 6 January 2004 by John Leutton and David Sherbon, former directors of the Company, with an initial loan from Committed Capital, a Sydney based Private Equity Fund of which David Sherbon was CEO The business activity of the Company was fitting and selling external floor stickers to fast moving consumer goods customers
The Company stood largely dormant until it took on the business and assets of another Sales Activation Solutions Group Company, Floor Image UK Limited on 1 July 2004
The sole shareholder of the Company is Sales Activation Solutions Group Limited (“SASGL’), which has a 100% holding
Administrators' statement of proposals (2011-08-08) · Companies House register