Event Mobile Tyres Limited (04950087): administration
- Status
- Administration ended
- Administration began
- 2018-02-22
- Incorporated
- 2003-10-31
- Location
- Tansley
- Industry
- 45320 Retail trade of motor vehicle parts and accessories
Why it went into administration
- Funding withdrawn / unable to refinance
- Sustained trading losses
- Credit insurance / supplier credit withdrawn
- Competition / price pressure
From the administrators' statement
The Company was established in 2003 by Mark Shankland and Gary Moloney. Its business was providing tyre fitting services through its fleet of vans, as well as from its tyre fitting depot in Trafford, Manchester. At the time of my appointment, the Company traded from its premises in Manchester, but also had offices in Haydock and Basingstoke. The Company’s depot in Manchester was in a commercially advantageous position, on a main road close to Old Trafford footbali ground. It’s offices in Haydock and Basingstoke were within the premises of its main tyre supplier, Micheldever, and the AA who they were contracted by to fit tyres to their members. From these, it operated its cail handling and data and website management. These sites were also used as a base for its fleet of vans, though most of the technicians operated from their homes to improve the Company's UK coverage.
The majority of the Company’s work came via the internet. It operated its own website where customers could select the tyre(s) required, book a time and date and make a payment. Through its agreement with the AA, any work booked through the AA's website which complied with the terms of the agreement would be directed to the Company for them to complete. The Company also operated ten vans that the AA had bought and fitted out for the Company to use. Under the terms of the agreement, the Company also rebranded a number of its own vehicles in AA livery, as the AA wanted to maintain tts brand’s presence when the Company carried out its work.
Following the Company's incorporation, the business built over the first 7 to 8 years, reaching a peak turnover of £8.5M and being in the position of paying dividends to its Shareholders in 2010/11/12. The following years brought tougher market conditions, which saw Michelin acquire Black Circles, becoming a key competitor, and the business slipped into a loss-making position.
Administrators' statement of proposals (2018-04-29) · Companies House register