Foxglove Events Limited (04885391): administration
- Status
- Administration ended
- Administration began
- 2013-01-22
- Administrators
- Alan John Clark
- Administrators' firm
- Leonard Curtis
- Formerly
- Maddix Fasoranti Limited
- Incorporated
- 2003-09-02
- Location
- Hatfield
- Industry
- 82301 Activities of exhibition and fair organisers
Why it went into administration
- Cash flow / liquidity pressure
From the administrators' statement
Foxglove Events Limited was incorporated in September 2003 and launched The Designer Wedding Show ("DWS’) to run for the first time in November 2004 The development of the business was funded by the two directors — Del Fasorant: and Sue Maddix The second edition of the show ran for the first time in February 2006 and further funding was required to establish this On this occasion funding came from Sue Maddix The DWS ran successfully for some years although the exclusive positioning of the show meant that its commercial potential was always limited and the Directors felt that it was prudent to expand the business to include other shows In 2010 the company launched Modern Bnde to target the mid range market David and Nicola Wilkins invested in the company in early 2011 in exchange, initially, for 50% of the equity in the company with a view to developing the Modern Bride brand and establishing new shows including a bridal trade show Modem Bride was well received but, jargely due to the economic climate, failed to attract enough exhibitors to make it worth continuing with
In June 2011 the company developed plans to launch a trade show entitled London Bridal Week A sales brochure was developed and meetings were held with potential exhibitors A number of prestigious bridal wear manufacturers expressed interest in the show and some booked stands In February 2012 it was decided that it would not be possible to go ahead with the show as not enough exhibitors had confirmed their intention to exhibit
Whilst the directors believed the DWS in October 2012 was successful, exhibitor bookings after Christmas in the lead up to the February 2013 show were slower than anticipated and this created cash flow pressures
Administrators' statement of proposals (2013-02-26) · Companies House register