Purity Brewing Company Limited (04879372): administration
- Status
- Administration ended
- Administration began
- 2023-12-22
- Administrators
- Mark Granville Firmin, Michael Thomas Denny
- Administrators' firm
- Alvarez & Marsal
- Incorporated
- 2003-08-27
- Location
- Brighton
- Industry
- 11050 Manufacture of beer
Why it went into administration
- Weak consumer demand
- Funding withdrawn / unable to refinance
- Cash flow / liquidity pressure
- Rising costs / inflation
- Sustained trading losses
- Weather / natural events
From the administrators' statement
The Company was incorporated on 27 August 2003. It is a wholly owned subsidiary of Purity Brewing Group Limited (“PBGL”), together with its subsidiaries (“the Group”). The Company brews and sells sustainably brewed beers to the on and off trade. It is the parent company of Pure Craft Bars Limited (“Pure Bar”), which operates as a bar and kitchen in Birmingham, and it employs approximately 45 people.
Purity has experienced significant trading headwinds over recent months, in particular significant cost inflation and reduced consumer confidence / discretionary spend. In response to these trading challenges, Management implemented a number of cost-saving and cash management actions including:
*" Reducing marketing headcount and spend;
Administrators' statement of proposals (2024-01-04) · Companies House register