Seraphine Limited (04406761): administration
- Status
- In administration
- Administration began
- 2025-07-07
- Administrators
- Christopher Robert Pole, William James Wright
- Administrators' firm
- Interpath Advisory
- Incorporated
- 2002-03-30
- Location
- London
- Industry
- 47710 Retail sale of clothing in specialised stores
Why it went into administration
- Cash flow / liquidity pressure
- Rising costs / inflation
- Sustained trading losses
From the administrators' statement
The Seraphine brand was originally founded by Cécile Reinaud in 2002. The Company, Seraphine Limited, was incorporated on 30 March 2002, with its first retail store opening in West London later that year.
Initially focused on maternity jeans, Seraphine expanded its product range to include a full line of maternity clothing, becoming an internationally recognised brand. Seraphine established a strong presence in the UK, USA, and France, supported by a robust global ecommerce platform. The brand became known for its high-quality, durable, and stylish maternity wear, and gained visibility through Its association with several high-profile individuals. The Company went through a recent rebranding in May 2025.
The Company operated from its head office in London, UK. Prior to the appointment of the Joint Administrators, Seraphine Limited sold its products globally via online platforms, third-party channels, and operated a single retail store in Kensington, London. The Company employed 95 staff members.
Administrators' statement of proposals (2025-08-14) · Companies House register