Itagg Limited (04344060): administration
- Status
- Administration ended
- Administration began
- 2019-09-17
- Administrators' firm
- Antony Batty
- Formerly
- LAB2 Limited
- Incorporated
- 2001-12-21
- Location
- London
- Industry
- 62090 Other information technology service activities
Why it went into administration
- Competition / price pressure
- Regulatory change or action
From the administrators' statement
ITagg Limited (“the Company” or “ITagg”) was setup at the end of 2001 and led by Steve Procter and Tony Hackett with 2 other founders helping on the technical development side in building the iTlagg SMS platform. The founders had a lot of experience in developing software and working as contractors in IT and they also had experience in setting up a prior internet business and identified online SMS marketing services as a new opportunity to offer to UK businesses. The Company originally traded from offices in London.
The Company was initially Funded by the shareholders each injecting funds of approximately £12,500, or some provided pre-written software, which was valued equally with early cash injections and was used to generate some early sales.
For the first few years the Company secured relationships with a number of suppliers, so that they could offer competitive prices. The Company built up business and started to supply SMS marketing services to a number of businesses, mainly UK based.
Administrators' statement of proposals (2019-10-23) · Companies House register