Splash Bathroom Accessories Limited (04336428): administration
- Status
- Administration ended
- Administration began
- 2014-11-11
- Administrators
- Elizabeth Arakapiotis
- Administrators' firm
- Kallis & Company
- Incorporated
- 2001-12-07
- Location
- London
- Industry
- 46499 Wholesale of household goods (other than musical instruments) n.e.c
Why it went into administration
- Creditor pressure / legal action
- Funding withdrawn / unable to refinance
- Property / lease costs
From the administrators' statement
The company was set up in December 2001 by Telemachos Charalambides (“Ted Charalambides”) and Jean Charalambides as an online bathroom retailer The Company is the UK’s fastest growing online bathroom retailer and has been trading successfully for the last ten years
The Company has faced a number of difficulties over the last 18 months which has affected its profitability. In October 2012, the Company’s largest UK supplier went to liquidation which resulted in a fall in sales due to stock availability and a google ranking penalty that affected the Company’s site due to the removal of 3,500 pages of content
In November 2012, the Google Algorithm update hit the Company’s organic traffic rankings and traffic fell by 30% on the previous year The Company’s in house Search Engine Optimization (“SEO”) Expert made clarms which were untrue which led the directors to believe 1t would recover in a few months
Administrators' statement of proposals (2014-11-28) · Companies House register