First Active Media Ltd (04288400): administration
- Status
- Administration ended
- Administration began
- 2015-02-27
- Administrators' firm
- O Moorcroft Debt Recovery
- Formerly
- Play-2-Win Limited
- Incorporated
- 2001-09-17
- Location
- Bolton
- Industry
- 63990 Other information service activities n.e.c.
Why it went into administration
- Competition / price pressure
- Shift to online / high-street decline
From the administrators' statement
The Company’s principal trading activity was the design and ongoing running of a website at femalefirst co uk, which was aimed at women to provide both on trend and up to date articles, competitions and adverts for numerous products
The Company was mcorporated on 17 September 2001 and began to trade shortly thereafter
The initial funding required for the business set up was mtroduced by the Director personally and ongoing working capital was generated through selling advertising space on the website to varying retailers
Administrators' statement of proposals (2015-05-06) · Companies House register