Alchemy Worx Limited (03995003): administration
- Status
- Administration ended
- Administration began
- 2017-02-22
- Administrators
- Robin Hamilton Davis, John Anthony Dickinson
- Administrators' firm
- Grant Thornton
- Incorporated
- 2000-05-16
- Location
- London
- Industry
- 62090 Other information technology service activities
Why it went into administration
- Competition / price pressure
- Property / lease costs
- Sustained trading losses
From the administrators' statement
The Company, a global email marketing agency was incorporated on 16 May 2000, as a Digital Creative Agency. They were the first pioneers in email marketing and principally created, managed and deployed over 400 consumer and business emails every month, for both a number of national and international brands. The Company’s significant blue chip clients included, American Express, Aviva, Tesco, Sony, Expedia and Hilton, to name but a few.
The Company marketed two distinct products, Touchstone and Image Wizz. The Software is a virtual subject line test that delivers real results in seconds, allowing clients to create a virtual simulation of their subscriber base, using a proprietary algorithm to predict likely impression, click and conversion rates for a subject line or text, before campaigns are sent. Touchstone predicts subject line performance, whilst Image Wizz is an image based personalisation tool that works with all email service providers and has a huge potential for further growth.
The Company traded from serviced offices in London and at height of its success, employed approximately seventy people over three continents, to include Atlanta in the US and Sydney in Australia. The Software was all written in house and was built by a sub-contractor in India.
Administrators' statement of proposals (2017-04-26) · Companies House register