Square PIE Limited (03605922): administration
- Status
- Administration ended
- Administration began
- 2018-02-05
- Administrators
- Ben Maitland Leith, William James Wright
- Administrators' firm
- KPMG
- Formerly
- The Square PIE Trading Company Ltd; Velvet Morning Limited
- Incorporated
- 1998-07-29
- Location
- London
- Industry
- 10130 Production of meat and poultry meat products
Why it went into administration
- Rising costs / inflation
- Property / lease costs
- Sustained trading losses
- Funding withdrawn / unable to refinance
- Competition / price pressure
From the administrators' statement
Square Pie Limited (‘SPL” or the “Company’) was incorporated and started trading on 29 July 1998.
The Company operated both a retail and a grocery and wholesale business. The retail business consisted of five food outlets operated out of leasehold properties (“Retail Business”). The Retail Business had 50 employees.
The grocery and wholesale business sold food stuffs, primarily pies, under the brand name ‘Square Pie’ to retail grocers in the UK (“Grocery Business”). Customers included Waitrose, Sainsbury and Ocado. It also had a web presence with a direct to customer delivery offering and equipment for undertaking pop-up retail operations at events. The Grocery Business had three employees.
Administrators' statement of proposals (2018-02-27) · Companies House register